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Introducing Serena Adams, the Master Surf Coach, guiding waves and inspiring souls

As the co-founder and Director of Coaching at Surf Getaways, Serena Adams stands as a beacon of inspiration for both her team and surf enthusiasts worldwide. With boundless energy, charisma and a wealth of experience, Serena leaves an indelible mark on all who have the privilege of encountering her. In this exclusive interview, we delve deeper into Serena's connection with the ocean, her journey as a surf coach, and the wisdom she imparts to aspiring surfers.

Serena Adams

Originally hailing from South Australia and now residing on the East Coast in Byron Bay, Serena's roots in surfing run deep. Her journey into the world of surfing began over 40 years ago, shaped by a family deeply entrenched in the surfing culture. "My family is a surfing family, so I really didn't have a choice. It was just what we all did," she shares. Today, surfing serves as Serena's sanctuary—a mental health check that keeps her grounded and content amidst life's hustle and bustle.

Serena's foray into surf coaching commenced at the young age of 16 when her mother launched a surf school, igniting Serena's passion for teaching. Over the years, she honed her skills and eventually founded her own surf school, Surfing Byron Bay, in 1997 (now Lets Go Surfing Byron Bay). As a Surfing Australia accredited Master Coach since 2005, Serena has trained countless surf instructors and empowered tens of thousands of individuals, regardless of their surfing abilities.

When asked about her favourite aspect of introducing women to the world of surfing, Serena emphasises the transformative power of the experience. "For me, there are two aspects of teaching women that I like most," she explains. "Firstly, when they say it's the first time they’ve had time to themselves and were truly shut out from the rest of the world and emerged in the now. And secondly, the friendships that are made. Women from the same community brought together through surfing is amazing!"

Serena's approach to coaching is grounded in presence, realism and empowerment. She encourages women to set realistic goals, embrace the highs and lows of surfing and above all, find joy in every session. "Surfing is a lifetime experience," Serena affirms. "It's challenging and also rewarding. Women can be so hard on themselves, and it's important to let that go and find enjoyment in every session."

As Serena reflects on her journey, she acknowledges the empowering women who have shaped her path. "I am where I am today in my career because of the women that have believed in me and have taken the time to teach me how to believe in myself," she shares gratefully. In addition to her dedication to surfing, Serena's infectious laughter and vibrant personality light up every room she enters.

Through her coaching, Serena Adams continues to inspire and uplift, leaving an indelible legacy in the world of surfing. Aspiring surfers, enthusiasts and adventurers alike find solace, empowerment, and joy under her tutelage—a testament to her unwavering passion and commitment to the ocean.


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